Life coach in Bloemfontein, Free State

Your story is not over. Let’s rewrite it together.

I’m Gavin Davids, founder of TGD Life Coaching and author of The Fire and the Well. I walk with individuals, leaders and professionals through life transitions, limiting beliefs and career challenges, so you can move forward with clarity and purpose.

Book your free discovery call See the Fire and Well Framework

Gavin DavidsCertified life coach and Neuro-Life Coach 4.8 from 12 Google reviews

In person in BloemfonteinOnline across South Africa and beyond

COMENSA Legacy ProgrammeParticipating coach

2026 Awards finalistCOMENSA Research Category

20+ years in leadershipExecutive roles before coaching

4.8 on GoogleFrom 12 client reviews

About Gavin

A coach who knows what it means to rebuild from the ground up

My work rests on one simple truth: the fire that burns away what is dead in you, and the well that holds what is still alive in you, are both already within you. My role is to help you find them.

Every session is built around your goals, your story and your next step. Whether you’re facing a breakdown, a crossroads, or a season where life has lost its direction, coaching gives you a structured, supportive space to move forward.

Gavin Davids, life coach — **Gavin Davids**Founder and principal coach, TGD Life Coaching

RoleFounder and principal coach, TGD Life Coaching
CredentialsInternationally certified life coach and Neuro-Life Coach
ProgrammeParticipant, COMENSA Legacy Programme
RecognitionCOMENSA Awards 2026, Research Category finalist
AuthorThe Fire and the Well, available as eBook and paperback
BackgroundOver 20 years of executive leadership, including Managing Director of a company with 100+ staff

The story behind the brand

Behind every great brand is a meaningful story

The TGD Life Coaching logo was designed with symbolism that reflects our core philosophy.

A human figure with arms open wide. Your readiness to embrace change and step into your potential.
The capital “I” in “LIfe”. You, the individual, at the heart of your transformation.
A dynamic upward path. Your journey of continuous growth.
Colours chosen with intent. Blue for trust, gray for stability, and white for breakthrough clarity.

Blue, trustGray, stabilityWhite, breakthrough clarity

Every detail matters. Every choice is intentional. Just like your life coaching journey with us.

Ready to discover what’s possible for you?

The Fire and Well Framework

Two forces already inside you

The framework is the method behind every coaching relationship at TGD. It helps you face what has to go and draw on what is still alive.

The Fire

What burns away

The fire clears what is dead in you: the limiting beliefs, old patterns and stories that keep you stuck.

The Well

What remains alive

The well holds what is still alive in you: your strengths, your calling and the deep resources you’ve forgotten you have.

Explore the framework

Who I coach

Coaching built around your next step

Individuals

For anyone ready to stop surviving and start living, with a structured space to work through change and rebuild direction.

Leaders

For people carrying responsibility for others who want clarity, accountability and the courage to lead through transition.

Professionals and business owners

For career crossroads, stalled goals and decisions that need a clear head and an honest conversation.

Life transitionsLimiting beliefsCareer challengesPersonal transformationPurpose and direction

One-on-one sessions, in person in Bloemfontein or online. The first step is a free discovery call.

My new book is out now

A raw, faith-filled journey to your breakthrough

Your breakthrough doesn’t just free you. It transforms everyone you love.Gavin Davids, The Fire and the Well

Get the eBook or paperback

Client reviews

What clients say

4.8out of 5, from 12 Google reviews

Gavin shows the critical qualities of a great coach: He really listens, he makes sure to understand and clarify my statements as a client and he provides insightful comments and observations to trigger reflections and solutions from me. Thank you Gavin for helping grow!

Very professional and with a caring and personal touch. Core values of the highest order with direct and to the point guidance. Would recommend to anyone who would like to see and feel a change. Keep at it and God bless!

Very professional, caring and goal oriented. I saw a change in my approach to life within 2 weeks. Would definitely recommend

After my journey with TGD life coaching, I was able to identify the elements needed for me to live a better and healthier life. It really helped me.

Go deeper